Optimedia is a leading manufacturer of PVC windows and doors in the country. The company is well known locally and beyond, with two modern factories with over 500 employees. With 20 years of experience and a desire to continue the growth and modernization of the company, Optimedia has appealed to us for a rebranding project.
For the project we created the following elements: logo (logo / company symbol), slogans, business cards for all employees in management positions in Europe, Asia and America, stickers, letterheads, badges, flyers, banners, pens, video presentation, design envelopes, calendar, address book, folders, catalogs, flyers, posters, equipment design, print automotive website.
The challenge of this project was to provide a logo for Optimedia to represent their identity, one that is easily perceived as a company producing PVC windows and doors, but also to be completely original to be registered internationally as a trademark registered, that goal was successfully achieved.
For the logo we used thin and elegant lines to visually represent a window and a door ajar to subconsciously suggest openness to customers and partners. We also use blue color to convey trust, truth, transparency, strength, and yellow, for optimism, clarity and closeness. We implemented a sans serif font, modern, slim specially created for this project.
After successful executing the entire project, we have continued and continue to work with Optimedia in all projects in which it takes our experience and dedication.
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