This project was born from Daniela’s desire to have an own identity, to be recognized and to be exposed to a wider audience with a professional image.
Her purpose is to improve the lives of those who turn to her optimism and welfare services. It was a real pleasure to work on a project, which we were able to turn into a brand name.
While researching the psychology behind colors, we reached a palette that conveys a sense of well, same for Daniela’s Logo designed around this spectrum. Wanting to keep the same warmth and form we built, we chose a minimalist representation of four people. The circle being a symbol of unity we felt that the best choice is to convey a sense of equality and diversity by using the four colors.
We chose green as the predominant color for soothing effect. Green grants a good mood, relaxation, meditation, balance and safety.
With a strong desire to assert itself in its field of activity we have helped define the image. As one of our first projects was a challenge to deal with the whole branding package that includes: logo, business card, schedule card, digital signature, letterhead and website. Wanting to create an accessible and user-friendly site.
Being the presentation website for a psychiatrist office, we tried to create a link between Daniela and the users. On the site you can find general information on professional activity and a blog section where Daniela shares updates with those interested in psychology and useful resources. You can also stay up to date with what is happening at “The Workshop of Dana” – a DIY workshop that uses art therapy.
If you are curious to see this website or you want an appointment, Daniela Nadaban’s Psychiatrist Office is awaiting you with a warm welcome!
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